So part of the reason these fake ads have become so commonplace is simply that Facebook and Google have made it easier to experiment and surface the concepts that teams likely wouldn’t otherwise have the audacity to test. Why do games use fake ads?Īs it turns out, sometimes audiences respond to truly curious and outlandish concepts and imagery. So yeah, except for the characters in the ad, nothing of what is shown exists in the ‘Hero Wars’ game. Some of these mobile games (Homescapes) are even being sued for misleading advertising. When you download the game, you will find it is nothing like the adverts, they are actually clones of Candy Crush or word spelling games. Homescapes has all of that.ĭoes the gameplay shown in the advertisement exist as an actual game? Yes, not in the games that use the ad, but it exists. Thinkers like puzzle-solving mechanics, and new game mechanics being introduced as the game progresses. Because Homescapes is primarily a match-3 game, it attracts gamers who love challenging puzzles and problem-solving.
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